Likely situations when you make personal data available to 77Cabs include, but are not limited to: (i) by using 77Cabs mobile apps or visiting our websites, (ii) registration for Services, contests and special events; (iii) accessing Services using a third party ID, such as social networking sites or gaming services; (iv) subscribing to newsletters; (v) purchasing a product or services through 77Cabs online stores or within the app (or “in-app purchase”); (vi) using “tell a friend,” “email this page,” or other similar features; (vii) requesting technical support; and (viii) otherwise through use of 77Cabs Services where personal data is required for use and/or participation.The data we process on you may include, but is not limited to: email address, device ID, IP-address, user names and passwords.77Cabs may supplement your data with data received from third parties in connection with demographic, advertisement, market and other analytics surveys or services.
To the extent 77Cabs makes location enabled Services available and you use such Services, 77Cabs may collect and process your location data to provide location related Services and advertisements. For example, some add-ons or offers may be available at dedicated locations. The location data is processed and stored only for the duration that is required for the provision of the location related Services.77Cabs may use, depending on the service (1) IP-based location based on the IP address presented by the end-user, (2) fine geo-location data based on coordinates obtained from a mobile device’s GPS radio, or (3) coarse, network-based geo-location data based on proximity of network towers or the location of WiFi networks.Your fine, GPS-based geo-location is not accessed without your consent. Notwithstanding 77Cabs partners who are providing location related parts of the Service, 77Cabs will not share your GPS geo-location with third parties without your consent.
77Cabs uses your information to perform its own analytics and to enable analytics provided by third parties. We use analytical information for supporting business analysis and operations, business intelligence, product development, improving products and services, personalizing content, providing advertising, and making recommendations. 77Cabs may also use third-parties, such as a Google Analytics in order to develop and analyze use of the Services.
If you choose to use 77Cabs “tell a friend” or “Share” or a similar service about 77Cabs Services, 77Cabs may store your friend’s name and contact details that you provide to 77Cabs.Please note that certain features of the Services may be able to connect to your social networking sites to obtain additional information about you. In such cases, 77Cabs may be able to collect certain information from your social networking profile when your social networking site permits it, and when you consent to allow your social networking site to make that information available to 77Cabs. This information may include, but is not limited to, your name, profile picture, gender, user ID, email address, your country, your language, your time zone, the organizations and links on your profile page, the names and profile pictures of your social networking site “friends” and other information you have included in your social networking site profile. 77Cabs may associate and/or combine as well as use information collected by 77Cabs and/or obtained through such social networking sites.
The Services may use “cookies” and other technologies such as pixel tags, local shared objects, hardware-based device identifiers, Operating System-based identifiers, clear GIFs and web beacons. 77Cabs treats information collected by cookies and similar technologies as non-personal data.Cookies: A “cookie” is a small file stored by your browser when told to do so by a website. Typically websites place a number of different cookies on an end-user’s machine. Some of the cookies are “1st Party,” from the website itself, and others are “3rd party,” belonging to advertising and analytics entities or social networks. 77Cabs cookies do not include personal data and are typically used to quickly identify your device and to “remember” your browser during subsequent visits for purposes of functionality, preferences, and website performance. You can disable cookies or set your browser to alert you when cookies are being sent to your device; however, disabling cookies may affect your ability to use the Services.
77Cabs may also use Flash cookies (local shared objects) and HTML5 local storage. Flash cookies are small files similar to browser cookies, but which are not stored in the browser and can also be used to remember your settings, to personalize the look and feel of the Services, or for advertising and analytics.Web Beacons and pixel tags: A “web beacon” or a “pixel tag” is an electronic image (often not visible to the end-user) that allows 77Cabs to count users who have visited certain pages or viewed certain advertisements. Additionally, e-mails and other electronic communications 77Cabs sends to you may contain pixel tags that enable 77Cabs to track your usage of the communication, including whether the communication was opened and/or what links were followed, if any.
77Cabs follows generally accepted industry standards and maintains reasonable safeguards to attempt to ensure the security, integrity and privacy of the information in 77Cabs possession.